1. Introduction
Optivra Limited ("we," "us," or "our") is committed to protecting your privacy and ensuring the security of your personal information. This Privacy Notice explains how we collect, use, disclose, and safeguard your data when you use our people intelligence platform designed for retail environments.
Our platform utilizes advanced Wi-Fi sensing technology to provide privacy-safe footfall analytics without the use of cameras or personal data collection.
2. Data Controller
Optivra Limited is the data controller responsible for your personal information. You can contact us at:
- Email: info@optivra.io
- Address: London, United Kingdom
3. Information We Collect
3.1 Website and Platform Usage
When you visit our website or use our platform, we may collect:
- Contact information (name, email address, company name)
- Technical data (IP address, browser type, device information)
- Usage data (pages visited, time spent, interactions)
- Cookies and similar tracking technologies
3.2 Wi-Fi Sensing Data
Our platform collects anonymized Wi-Fi sensing data that includes:
- Presence detection (number of people in an area)
- Movement patterns (aggregated and anonymized)
- Dwell time statistics
- Footfall metrics
Important: Our technology does NOT collect, store, or process any personally identifiable information, images, or video data. All data is anonymized at the point of collection.
4. How We Use Your Information
We use the collected information for:
- Providing and improving our analytics platform
- Processing pilot program applications
- Communicating with you about our services
- Analyzing platform usage and performance
- Complying with legal obligations
- Protecting against fraud and abuse
5. Legal Basis for Processing
Under GDPR, we process your personal data based on:
- Consent: When you provide explicit consent for specific processing activities
- Contract: To fulfill our contractual obligations with you
- Legitimate Interests: For business operations and service improvement
- Legal Obligation: To comply with applicable laws and regulations
6. Data Sharing and Disclosure
We may share your information with:
- Service Providers: Cloud hosting, analytics, and support services
- Business Partners: Only with your explicit consent
- Legal Authorities: When required by law or to protect our rights
We do NOT sell your personal data to third parties.
7. Data Retention
We retain personal data only for as long as necessary to fulfill the purposes outlined in this notice or as required by law. Anonymized analytics data may be retained indefinitely for statistical purposes.
8. Your Rights
Under GDPR and applicable data protection laws, you have the right to:
- Access your personal data
- Rectify inaccurate data
- Request erasure of your data
- Object to processing
- Request data portability
- Withdraw consent at any time
- Lodge a complaint with a supervisory authority
To exercise these rights, contact us at info@optivra.io.
9. International Data Transfers
Your data may be transferred to and processed in countries outside the European Economic Area (EEA). We ensure appropriate safeguards are in place, including Standard Contractual Clauses (SCCs) and adequacy decisions.
10. Security Measures
We implement industry-standard security measures including encryption, access controls, and regular security audits to protect your data. For more details, see our Security Overview.
11. Children's Privacy
Our services are not directed to individuals under 16 years of age. We do not knowingly collect personal data from children.
12. Updates to This Notice
We may update this Privacy Notice periodically. We will notify you of significant changes via email or through our website.
13. Contact Information
For privacy-related inquiries, please contact:
- Email: info@optivra.io
- Data Protection Officer: dpo@optivra.io